More repeat customers.
Zero CRM hires.
We’re a small team led by a senior CRM marketer. We’ll set up and automate your CRM in 30 days, then hand it over so your team can run it.
Most CRMs end up as expensive address books.
You pay the licence and leads slip away. Hiring and onboarding a CRM specialist takes months. We’ll have your first flows live in 30 days.
Where are you losing customers?
Pick one. That’s where we’ll start.
Turn visitors into leads and keep them warm.
Get more leadsWe build it, you run it.
Once it’s set up, anyone on your team can create a campaign, a segment or a report in plain words. You check it, you approve it, it goes out.
What you keepWhy work with us, not an agency
JAN KRANENDONK 20+ yrs in Product Strategy SJANE PRINSLOO Founder · Lead CRM specialist STEPH DE BEER 10 yrs in Product Design A small crew with a big machine.
Sjane runs the line: 5+ years in CRM at Studocu, Just Eat Takeaway.com, Goboony and Cook & Pan, and the builder of a self-service AI campaign tool that accidentally replaced her. Steph shapes the experience, with 10 years in product design. Jan keeps the systems running, with 20+ years in product strategy for startups and scale-ups.
Questions
Who will we be working with?
With Sjane, Steph and Jan, directly. No hand-offs to juniors.
Do we need to switch CRM?
No. We work inside Customer.io, Klaviyo, HubSpot and similar platforms.
How fast will flows be live?
Your first core flows go live within 30 days of the audit.
Will AI send messages without us?
Never. Every flow and campaign needs your approval before it goes live.
What does it cost?
The first call is free. Projects are always fixed price — the amount depends on whether you already have a CRM, what you want to focus on, and how complex the setup is. You’ll get a clear quote before we start.
What happens to our data?
We only access what we need, under a data processing agreement, and follow GDPR.
Let’s see what your CRM could do.
Book 30 minutes with Sjane. You’ll leave with clear next steps, whether we work together or not.
Book a call 30 min · No obligation · In English or DutchMore repeat customers.
Zero CRM hires.
We’re a small team led by a senior CRM marketer. We’ll set up and automate your CRM in 30 days, then hand it over so your team can run it.
Book a call 30 min · No obligation · In English or Dutch Most CRMs end up as expensive address books.
You pay the licence and leads slip away. Hiring and onboarding a CRM specialist takes months. We’ll have your first flows live in 30 days.
Where are you losing customers?
Pick one. That’s where we’ll start.
Turn visitors into leads and keep them warm.
We build it, you run it.
Once it’s set up, anyone on your team can create a campaign, a segment or a report in plain words. You check it, you approve it, it goes out.
What you keepWhy work with us, not an agency
JAN KRANENDONK 20+ yrs in Product Strategy STEPH DE BEER 10 yrs in Product Design SJANE PRINSLOO Founder · Lead CRM specialist A small crew with a big machine.
Sjane runs the line: 5+ years in CRM at Studocu, Just Eat Takeaway.com, Goboony and Cook & Pan, and the builder of a self-service AI campaign tool that accidentally replaced her. Steph shapes the experience, with 10 years in product design. Jan keeps the systems running, with 20+ years in product strategy for startups and scale-ups.
Questions
Who will we be working with?
With Sjane, Steph and Jan, directly. No hand-offs to juniors.
Do we need to switch CRM?
No. We work inside Customer.io, Klaviyo, HubSpot and similar platforms.
How fast will flows be live?
Your first core flows go live within 30 days of the audit.
Will AI send messages without us?
Never. Every flow and campaign needs your approval before it goes live.
What does it cost?
The first call is free. Projects are always fixed price — the amount depends on whether you already have a CRM, what you want to focus on, and how complex the setup is. You’ll get a clear quote before we start.
What happens to our data?
We only access what we need, under a data processing agreement, and follow GDPR.
Let’s see what your CRM could do.
Book 30 minutes with Sjane. You’ll leave with clear next steps, whether we work together or not.
Book a call 30 min · No obligation · In English or Dutch